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National Broadcasting Day 2024: History, significance, and celebration
Context:
India is celebrating National Broadcasting Day on July 23 to commemorate the beginning of radio broadcasting in the country and to acknowledge the role of radio in communication, entertainment, and education.
More on news:
- Celebration marks the evolution of broadcasting since 1927, highlighting its role in development, education, and cultural preservation.
- The day is celebrated annually.
- Government initiatives such as Community Radio stress broadcasting’s role in reaching remote areas and local development.
- The day envisions broadcasting adapting to support national unity, education, and citizen empowerment.
- The focus is on building a comprehensive, inclusive, and advanced broadcasting system to meet diverse needs and global standards.
History and Significance:
- Origins: Began in June 1923 with Radio Club of Bombay; Indian Broadcasting Company (IBC) established on July 23, 1927.
- All India Radio (AIR): Founded in 1936, evolved from the Indian State Broadcasting Service, renamed “Akashvani” in 1956, now operates 591 stations in 23 languages and 146 dialects.
- Motto – ‘Bahujan Hitaya : Bahujan Sukhaya’.
- One of the largest broadcasting organisations in the world in terms of the number of languages of broadcast and the spectrum of socio-economic and cultural diversity it serves
- Impact: Played a key role in independence, literacy, health, and agricultural awareness.
Broadcasting Policies in India: An Evolution:
- Broadcasting in India has evolved from strict government control to a liberalised, diverse landscape since its pre-independence inception.
- The regulatory framework adapts to balance public interest, national security, and the demand for diverse content.
- The shift from traditional to digital media is matched by evolving policies that aim to balance freedom of expression with social responsibility.
- Ongoing adjustments in policies are expected to support innovation and address new challenges while maintaining this balance.
National Broadcasting Policy, 2024:
- NBP, initiated by the Ministry of Information and Broadcasting, aims to shape the future of India’s broadcasting sector.
- It seeks to promote cultural diversity and support the transition to a digital economy.
- TRAI issued a pre-consultation paper in September 2023, gathering submissions and holding nationwide meetings through late 2023 and early 2024.
