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Airtel Unveils AI-Powered Spam Detection System
Context:
- Bharti Airtel has launched a network-based solution that employs artificial intelligence (AI) to detect spam calls and messages.
- The solution utilises 250 parameters and can identify 97% of spam communications.
Key Features of the AI-Powered System:
- The newly introduced system is designed to process an immense volume of data in real-time. It evaluates various factors such as caller usage patterns, call/SMS frequency, call duration, and more.
Key parameters
- Velocity and volume of calls
- Frequency of device changes
- Number of short-duration calls
- Geographical spread of calls
- Time spent on the network
- Number of names on the same KYC
- Detection of robo-calling devices
- By cross-referencing this data against known spam patterns, the system can accurately flag suspected spam calls and messages.
- Dual-Layer Protection: The solution employs a dual-layered AI shield, with one filter at the network level and another at the IT systems layer. This ensures that every call and SMS is thoroughly analysed before reaching the customer.
- Real-Time Processing: Airtel’s system processes 1.5 billion messages and 2.5 billion calls daily, equivalent to handling 1 trillion records in real-time.
- This capability allows the system to identify 100 million potential spam calls and 3 million spam SMSes each day.
- Customer Alerts: The AI-powered solution also alerts customers to malicious links received via SMS. By maintaining a centralised database of blacklisted URLs, the system scans every SMS in real-time to warn users about suspicious links.
- In-House Development: Developed by Airtel’s data scientists, the proprietary algorithm behind this system is a testament to the company’s commitment to innovation and customer security.
Comparison with Existing Solutions:
- Airtel’s approach contrasts with apps like Truecaller, which depend on user feedback and internet connectivity.
- The real-time detection capability is emphasised, as users will be alerted immediately about suspected spam.
Limitations:
- The system will not block spam calls, as some legitimate businesses might be flagged incorrectly.
- It currently applies only to calls on the Indian network, leaving international spam calls and OTT communications unaddressed.
Conclusion:
Airtel’s AI-powered solution marks a significant milestone in the fight against spam and scam calls. By leveraging advanced AI technology, Airtel aims to provide a spam-free network, enhancing the overall user experience and ensuring greater security for its subscribers. This initiative not only sets a new standard in telecom services but also demonstrates Airtel’s commitment to innovation and customer satisfaction.
