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DBIM and First CIO Conference 2025
Context:
The Ministry of Electronics and Information Technology (MeitY) has taken a major step in India’s digital governance by launching the Digital Brand Identity Manual (DBIM) and organising the first Chief Information Officer (CIO) Conference 2025.
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The event, held in New Delhi, was presided over by Shri Jitin Prasada, Union Minister of State for Electronics and IT, and Shri S. Krishnan, Secretary, MeitY, under the Gov.In: Harmonisation of Government of India’s Digital Footprint initiative.
MeitY’s Role
- The Ministry of Electronics and Information Technology is working with the National Informatics Centre (NIC) to provide technological support and modernise infrastructure.
- The DBIM initiative helps make government priorities more transparent, consistent, and accessible across various platforms.
Key Highlights
- Standardised Digital Presence: DBIM ensures uniformity across all government ministries and platforms, reinforcing the “Minimum Government, Maximum Governance” approach.
- Alignment with PM’s Vision: DBIM supports the “Reform, Perform, and Transform” vision, making digital governance more accessible, inclusive, and citizen-centric.
- User-Friendly Government Websites: The initiative simplifies and standardises websites to improve navigation and accessibility for citizens.
- Central Content Publishing System (CCPS): Enhances transparency by making government policies, schemes, and initiatives easily available.
- AI-Driven Digital Governance: Incorporates artificial intelligence tools and security measures for a trustworthy, efficient, and future-ready ecosystem.
- Contribution to Viksit Bharat 2047: Strengthens India’s e-governance on a global scale.
Key Features of the DBIM Initiative
- Common Digital Interface: Ensures government websites provide a seamless user experience similar to private sector platforms.
- Enhanced Service Delivery: A unified DBIM framework improves efficiency and accessibility across mobile and desktop platforms.
- Role of NIC: The National Informatics Centre (NIC) will modernise government infrastructure to meet evolving digital demands.
- Digital Economy Growth: With the digital economy projected to reach 20% of GDP, ministries must leverage digital tools for better governance.
DBIM Initiative – Key Components
- DBIM Toolkit – Establishes a uniform digital identity.
- Gov.In CMS Platform – A streamlined content management system for government websites.
- Central Content Publishing System (CCPS) – Enables centralised content governance.
- Social Media Campaign Guidelines – Standardises government digital communication.
- DBIM-Compliant Websites – MeitY’s website and four other ministries have migrated to the Gov.In CMS platform, with more to follow.
CIO Conference 2025: Key Discussions
- Unified Digital Brand Identity: Discussions focused on harmonising government websites under a single, standardised digital identity.
- Gov.In Platform Adoption: Key points included managing websites through Gov.In for enhanced accessibility and performance.
- Content Localisation & Inclusivity: Ensuring digital services are accessible to all and localised for diverse Indian audiences.
- Quality Assurance: Compliance with Guidelines for Indian Government Websites and Apps (GIGW) and Standardisation Testing and Quality Certification (STQC) for maintaining quality.
Impact of DBIM on Digital Governance
- Revolutionises Citizen Engagement through a standardised digital presence.
- Strengthens Trust by ensuring consistency and security in government communication.
- Enhances Service Delivery by streamlining digital interfaces and governance processes.
