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India’s first fashion forecasting initiative ‘VisioNxt’
Context:
Union Minister of Textiles launched the ‘VisioNxt Fashion Forecasting Initiative,’ a bilingual web portal developed by the National Institute of Fashion Technology (NIFT), along with India’s first fashion trend book, ‘Paridhi 24×25’. The trend book, ‘Paridhi,’ introduces India’s first inclusive fashion trend forecast.
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- The VisioNxt project was initiated, marking a shift toward prioritising indigenous design and manufacturing.
- VisioNxt will drive global competition and showcase Indian culture and design on the world stage.
- The initiative, integrating Artificial Intelligence (AI) and Emotional Intelligence (EI) for trend insights, is set to position India as a global leader in fashion.
About VisioNxt
- At the 2017 Global Textile Summit, the Prime Minister pointed out the lack of India-specific real-time fashion trend insights.
- This led to the creation of VisioNxt in 2018 at NIFT’s Creative Lab in Delhi and Insights Lab in Chennai, supported by the Ministry of Textiles.
- Now centralised in Chennai, VisioNxt focuses on forecasting trends for the Indian fashion and retail market, offering consultancy services, courses, and workshops.
- VisioNxt is the first Indian initiative to combine AI and EI to analyse geo-specific trends that reflect India’s cultural diversity and socio-economic dynamics.
- This initiative reduces reliance on global forecasting agencies and delivers unique insights into Indian fashion consumers, blending India’s strengths in textiles and technology.
- Available in both Hindi and English through the VisioNxt portal (www.visionxt.in), the platform supports weavers, manufacturers, designers, retailers, and fashion brands in producing consumer-focused collections.
- VisioNxt’s deep learning model, “DeepVision,” uses convolutional neural networks to predict fashion trends in India by analysing over 70,000 primary and 280,000 secondary apparel images.
- The model identifies detailed product attributes, such as style, colour, and regional influences, for both Indian and Western wear.
- This AI-driven initiative strengthens India’s fashion identity on the global stage and reduces dependence on international trend agencies.
