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AI-Powered Hologram Technology
Context:
IDFC FIRST Bank in Mumbai has introduced an AI-powered holographic avatar of Bollywood superstar Amitabh Bachchan at its Juhu branch.
- This avatar interacts with customers, providing information about the bank’s products and services, blending Holographic Extended Reality (HXR) with AI for personalised engagement.
What is AI-Powered Hologram Technology?
- The AI Holobox is a cutting-edge device that combines holographic projection with artificial intelligence, enabling the creation of interactive 3D images that users can engage with through gestures and voice commands.
- Unlike traditional holograms, which are often static, the AI Holobox adapts its content in real-time based on user interactions, making the experience more personalised and engaging.
Applications:
- Entertainment: AI-powered holograms are being used in holographic concerts featuring icons like Elvis Presley, ABBA, and Tupac Shakur.
- Holoportation: This technique allows for digital teleportation, creating a lifelike presence for long-distance communication.
- Education: Institutions like the Indian Institutes of Technology (IITs) are exploring holographic classrooms for interactive learning with 3D scientific models.
- Retail: Companies like Reliance are testing holographic displays in stores to personalise customer experiences.
- Healthcare: Apollo Hospitals is interested in using holograms for real-time surgical guidance, while companies like RealView Imaging are utilising holography for medical imaging.
Global Impact:
- Hypervsn specialises in advertising using 3D projections, and Horizon Workrooms offers virtual reality headsets for virtual meetings.
- RealView Imaging allows surgeons to manipulate 3D images of organs in real-time, improving medical procedures.
Technological Advancements:
- Recent advancements, such as tensor holography, enable the creation of holograms almost instantly, even on devices like smartphones.
- This deep learning-based method offers real-time 3D holography computations, making the technology more accessible and versatile.
Challenges:
- High Costs: Creating and maintaining holographic systems can be expensive, with professional setups ranging from $2,000 (₹1.7 lakh) to $10,000 for basic solutions, and customizations reaching higher price points.
- Tech Limitations: Holograms require controlled lighting and specific spatial configurations, making them difficult to use in outdoor or unconventional settings.
- AI Flaws: While AI integration enhances interactivity, it is still in its early stages, with imperfections in communication and interaction.
- Public Perception: How people perceive and interact with digital avatars remains a work in progress. While AI avatars have the potential for emotional connections, as seen with Alicia Framis marrying an AI 3D hologram, the technology is still evolving and might not yet be fully accepted by all.
Future Prospects:
- The market for digital humans and AI avatars was valued at $21.5 billion in 2023, and is projected to grow to $454.75 billion by 2031.
- For AI-powered holograms to be widely adopted, developers will need to address technological limitations and make the technology more affordable and accessible.
